Nguyễn Thị Bích Trâm
Sales Manager | Senior Sales Leader
Sales leader with more than 13 years of experience in FMCG, with strong experience across Modern Trade, General Trade and Horeca. Experienced in business planning, key account development, channel expansion, negotiation, sales-team leadership and commercial execution.
13+
Years FMCG Experience
20+
Team Members Managed
600+
SKUs Managed
Core Strengths
Sales Strategy & Execution
Modern Trade & Key Account Development
Business Development & New Listing
Team Leadership & Coaching
Negotiation & Persuasion
Budget / P&L & Promotion Management
Problem Solving & Communication
English & Computer Skills
Professional Experience
Sep 2025 – Nay
Elleair International VN Co., Ltd – Sanitary Pad
MT SALES MANAGER
- Ensure and develop turnover and customer base of MT channel.
- Build business plans and orientation with BOD; manage sales revenue and business budget including profit, rental costs, promotions and personnel.
- New listing / contracts with Winmart, 7-Eleven, Coop Finelife, JMart, Lotte and other MT customers.
- Follow and push sales to achieve monthly sales targets; manage a 20-member sales team.
- Collaborate with other departments to develop business opportunities.
Mar 2024 – Jul 2025
Me Kong Sai Gon Investment JSC – Wagyu Beef
SALES MANAGER
- Build business plan and orientation with Director; manage MT, GT and Horeca revenue and budgets.
- New listing with Coop Mart, GS25, Coop Finelife, Coop Extra, Genshai, Farmer, Mekong Gourmet, KMarket, Seedcom Food and JMart.
- Open 5 distributors for GT / Horeca; develop monthly, quarterly and yearly sales plans.
- Follow and push sales targets; manage a 2-member sales team.
Oct 2021 – Nov 2023
An Nam Finefood Co., Ltd
KEY ACCOUNT MANAGER
- Managed 600+ SKUs across confectionery, beverage, grocery, dairy, frozen and wine imported from Europe.
- Developed strategy for key customers including King Food, Genshai, Kids chains, Beauty chains, Book Store chains and MTIs.
- Developed sales plans, negotiated / renewed annual business contracts and developed new customers, partners and new listings.
- Implemented business plans and coordinated field sales and related departments to achieve business goals.
May 2017 – Sep 2021
T&N Co., Ltd
SALES MANAGER
- Managed 100+ SKUs including confectionery, beverage, wine and chemical products imported from the USA.
- Managed MT, GT and Horeca customers nationwide; key accounts included Mega, Bach Hoa Xanh, Con Cung, Coop Finelife, Coop Extra, 7-Eleven, Aeon Citimart, An Nam Gourmet, KMarket, Genshai, Kingfood, Farmer Laria and Mekong Gourmet.
- Built business plans with Director; submitted monthly / quarterly sales forecasts.
- Managed, recruited and supported a 6-member sales team.
Jul 2013 – Apr 2017
Trung Minh Thanh Food Co., Ltd
SALES SUPERVISOR
- Handled customers including Coop, Coop Extra, Satra, Giant, Maximark, Aeon Citimart, Medicare, Guardian, Pharmacity, Genshai and MTIs.
- Started as a Salesman and was promoted to Sales Team Leader after 6 months.
- Managed, controlled and supported 2 Salesmen and 1 Promotion Girl.
Education
2014 – 2016
International Business
University of Economics, Ho Chi Minh City
2010 – 2013
Import - Export Business
College of Foreign Economic Relations
Certificate & Language
TOEIC
2015English
Good